click images for larger view - photograph courtesy MVRDV |
This is probably not how it all came down when MVRDV and The Why Factory collaborated with the Hong Kong Design center to create nine taller-than-the-average-human towers made completely out of white bricks manufactured by Lego's Richard Meier division. At the going rate of about 10 cents a brick, the tab would be a substantial $160,000. Do you get a big discount on that kind of volume? Do you get them for free for their PR value? The press release is silent on such vital matters.
photography courtesy MVRDV |
photography courtesy MVRDV |
Porous City � Open the tower uses Lego towers to explore futuristic concepts of urban design imagined by The Why Factory, a research institute for the city of the future. Nine three-metre high skyscrapers will rise up during the four days of the show, acting as visual support to debates on the new processes and the role of research in Europe�s urban future.And while we're talking about Legos, the company's Lego Architecture line, created under the supervision of pride-of-Arlington Heights Adam Reed Tucker, has recently issued its model of Le Corbusier's iconic Village Savoye . . .
This adds to a collection of kits that includes Frank Lloyd Wright's Robie House, Guggenheim Museum and Falling Water, and Mies van der Rohe's Farnsworth House, among many others.
Also in this line is a model of Rockefeller Center. There's actually a Lego store in Rockefeller Center, although you'll have to pencil it in on the highly abstracted Lego model. But once you do, you'll have a model of Rockefeller Center which includes a Lego store which stocks a model of Rockefeller Center which includes a Lego store . . . . and so on and so on, into infinity.
And while we're talking about buildings that look like they were built out of Legos but actually aren't, here's Ricardo Bofill's La Muralla Roja from 1973 (Too bad we never let him build anything this good here). . .
photograph coutesy Ricardo Bofill |
[Read] Toy Futures
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